Practice Social Media Marketing
Explore Digital Commerce
Market a Website
Understand Search Engine Optimization
Manage Databases
Any Questions?
Digital Commerce
The online commercial experience.
WHAT DOES IT MEAN?
Digital commerce reveals how the marketing process comes to life. Students will use technical skills with creativity to understand how brands reach target audiences across digital platforms. From financial accounting to business information systems, digital commerce will provide necessary requirements needed in the job market.
CAREERS
E-Commerce Specialist
Manages traffic of sales and strategies that helps improve the performance of a website.
Digital Advertising
Organize, keep track, and report on digital advertising campaigns for clients.
Online Sales Marketing
Sell advertising opportunities to businesses, organizations and individual clients online.
SEO Manager
Implement effective search engine optimization, coordinate pay per click actions, and report on performance.
Do you want to learn more about the careers that our program can prepare you for?
KEY LEARNING OUTCOMES
Digital Commerce allows students the opportunity to build their marketing skills while working with digital media. Students will also learn about multi-media storytelling, advertising, and data visualization, among other topics.
Communication theory
Information systems and organization
Web and mobile application development
Visual design of complex systems.
Use of media in web campaigns
Understand advertising concepts
SEO optimization
Knowing the fundamentals of marketing
E-commerce
STUDENT WORK
Our students are always hard at work in their classes. Here are some finished projects that demonstrate what you can learn to do.
DUNKIN'
An in-depth marking research report about DUNKIN'.
Dating Culture Interview
A new type of dating app focused on addressing vanity in the current industry.
COURSEWORK
Here's a taste of the classes you may take while in DIFD.
DIFD 451
Senior Synthesis
3
DIFD 415
Law & Ethics for Digital Media
3
DIFD 322
Visual Design of Complex Systems
3
DIFD 311
Digital Culture and Society
3
DIFD 321
Information Systems and Organizations
3
VCOM 262
Introduction to Web Design
3
DIFD 151
Introduction to Information Design
1
DIFD 141
Introduction to Web Application Design
4
CSCI 151
Overview of Computer Science
3
WHY CHOOSE WINTHROP'S PROGRAM?
If the program isn’t enough to convince, come tour our beautiful campus. Gardens, common spaces, and red-brick buildings give Winthrop a close-to-home feel that everyone will love.
As our student body continues to grow, so does our diversity. People of all walks of life live on Winthrop's campus and are always ready for a friendly conversation.
