Learn how to produce videos
Understand online media
Observe information gathering techniques
Discuss writing stories
Create a website from scratch
Any Questions?
Digital Mass Media
Write, publish, commentate, and promote online.
WHAT DOES IT MEAN?
Digital mass media centers around producing creative and effective content to use on media platforms to reach specific audiences. This track focuses on information gathering and writing with an emphasis on learning the digital technology skills required for mass media functions.
CAREERS
Video Production Designer
Responsible for designing and controlling the visual elements of tv and film.
Videographer
Produce, film, and edit content that captures visually pleasing stories.
Marketing Coordinator
Assists in developing marketing campaigns and producing content across all media platforms.
Graphic Assistant
Helps prepare, design, and edit content for projects in print, online, and electronic media.
Do you want to learn more about the careers that our program can prepare you for?
HEAR FROM OUR GRADUATES
See where past members of our program are today.
Bobby McCree III
Marketing Specialist
Bobby works at an equipment marketing firm. He said that the program prepared him by teaching him skills that would help him throughout his career.
Sydney Whitman
Digital Communication Coordinator
Sydney works at Queens University of Charlotte. While in DIFD she learned how to troubleshoot which has been an asset to her career.
KEY LEARNING OUTCOMES
Digital mass media works on shaping content for the web towards target audiences. This track shows students how digital technology is reshaping traditional mass media and marketing communication functions. Students learn how to write, edit, and produce video content. They also use social media as a communication and networking tool.
Communication theory
Information gathering
Information systems and organization
Web and mobile application development
Teamwork
Write, edit, and produce video content
Visual design of complex systems.
Using social media as a communication and networking tool
Gain experience through varied coursework
Content towards specific audiences
STUDENT WORK
Our students are always hard at work in their classes. Here are some finished projects that demonstrate what you can learn to do.
Exuberance
A brand designed around improving and expanding knowledge, consciousness, health, and prosperity in self and community.
COURSEWORK
Here's a taste of the classes you may take while in DIFD.
DIFD 451
Senior Synthesis
3
DIFD 415
Law & Ethics for Digital Media
3
DIFD 322
Visual Design of Complex Systems
3
DIFD 311
Digital Culture and Society
3
DIFD 321
Information Systems and Organizations
3
VCOM 262
Introduction to Web Design
3
DIFD 151
Introduction to Information Design
1
DIFD 141
Introduction to Web Application Design
4
CSCI 151
Overview of Computer Science
3
WHY CHOOSE WINTHROP'S PROGRAM?
If the program isn’t enough to convince, come tour our beautiful campus. Gardens, common spaces, and red-brick buildings give Winthrop a close-to-home feel that everyone will love.
As our student body continues to grow, so does our diversity. People of all walks of life live on Winthrop's campus and are always ready for a friendly conversation.
